Copying the greats is a good way to build the fundamentals that lead to greatness. Here’s some more great advice from Ogilvy on Advertising:
I asked one of our writers recently what was more important, doing your own thing or making the ad as good as it can be. The answer was, “Doing my own thing”. […]
Ever heard of The Seven Habits of Highly Effective People, that 18-year-old (yet still applicable) personal growth bible? Regardless of your answer, you’ll find DesignersMind’s post on The Seven Habits of Highly Effective Freelancers really useful. At the very least, it summarizes a lot of what I’ve been writing about over the past few months.
The […]
A few weeks ago, a potential client approached me regarding a freelance design project. After some quick negotiations via SMS, where I committed, he promised to give his final decision a couple of days later. It’s been more then 20, and I’ve yet to hear from him. All texts asking for updates have not been […]
Every freelancer, particularly those in creative fields, must strike a good balance between forging their own path and following the leads of others.
As mentioned in yesterday’s post, successful freelancing demands the creation of genuinely new ideas and things. This helps you stand out from the pack, and will attract potential clients who are always looking […]
I’ve recently come across Casey Serin’s blog, I am Facing Foreclosure, and I agree with the general consensus: he’s a train wreck waiting to happen. Despite making poor and unethical decisions that left him fiscally ruined, Mr. Serin doesn’t seem to understand the true lessons of his experience.
But more importantly, fellow freelancers, Casey’s example highlights […]
The ever-entertaining freelance writer Kathy recounts her problematic Fourth of July experience:
It should come as no surprise then that instead of soaking up rays and wading in the pool, I spent the actual holiday dodging rain showers and fighting off the shivers. At least the conversation was occasionally stimulating. I suppose there’s always next year. […]
To value your services at an amount that seems reasonable for you and your client, reduce the expected output to its basic unit and place a price tag on that.
Here’s what I mean: recently, while negotiating with a client over a freelance writing gig, I got the total required number of words (a usual metric […]
Here’s some great copy from a McGraw-Hill advertisement, featured on page 118 of Ogilvy on Advertising:
I don’t know who you are
I don’t know your company
I don’t know your company’s product
I don’t know what your company stands for
I don’t know your company’s customers
I don’t know your company’s record
I don’t know your company’s reputation
Now—what was it you […]
If you freelance in the online world, it helps to stay updated with what’s happening. Opportunities come and go, and the sooner you find out about them the easier it is to take full advantage of them.
So, it literally pays to make up a list of websites you consider important, and subscribe to their RSS […]
I work from Tuesday to Saturday. Meaning my weekends are actually Sunday and Monday.
Even when the time comes that I’ll be living off freelancing exclusively, I know I won’t be spending all day at home. Like I’ll have to go to the bank to deposit/withdraw some money, the city hall to pay my real-estate taxes, […]
Showing why "Freelancing" Isn't Just an F-Word Through Shared Experiences and Useful Info.
Written by Rico Mossesgeld [email] for b5media.
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