Attract More People to Your Personal Blog
Here are some quick tips to make your personal blog more visible to search engines—and to visitors who can turn into clients:
Interlink. This means linking back to your old posts. Let’s say you wrote about writing for search engines. On a later post, you briefly mention it like this: “By the way, this is also useful when you’re writing for search engines.” That’s a perfect time to link back to your original “writing for search engines” post.
What this does is help people who are looking for more info. “Writing for search engines? What’s that?” *click*. This also helps search engines identify what your original post is about. More than a year after I wrote it, my post on writing for search engines is #2 on Google.
Use Tags. Sometimes you need to categorize your posts under a certain topic. But I’ll also tell you to keep the number of categories on your blog low; the last thing you want to do is confuse a reader looking for specific information. In lieu of using your blog’s categories to group posts, you can use tags.
An example would be my two (so far) posts on effective online persuasion. Now, I can’t create a new category called “effective online persuasion”, for the reason stated above. That’s why I’ve tagged both posts using that phrase. Aside from helping readers quickly find related content on your blog (well-designed blog themes usually list a post’s tag below the post itself), this is another way to help search engines identify which of your posts are most relevant to people looking for certain information.
On Google, my “effective online persuasion” tag ranks higher than my effective online persuasion post. Instead of being limited to just one article, my readers are instead presented with a list of what I wrote on the topic; they have more at their disposal.
In short, the key to attracting more people—and prospects—to your blog is to make the information on it as easily available as possible. Interlinking and tags are quick and easy ways to do this.
Tags: attract more blog readers, attract more blog traffic, attract more people to your blog, blog tags, interlinking, tagsRelated Stories
POSTED IN: Marketing Your Skills
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