Steven Snell will help you cure boredom, while business is slow. If you’re between projects, you might as well try at least several of his suggestions over here.
Of note is his summary on PPC (Pay Per Click) advertising. Basically, it’s spending some money to make more money. In a freelancer’s case, it involves setting up […]
Any freelancer marketing their skills online needs to know a thing or two about effective online persuasion. Among online marketing types, the process of attracting visitors and getting them to do what you want (in a freelancer’s case, submit a project inquiry) is called conversion.
Tags: conversion, conversion rate, conversion rate experts, conversion rate squirrel, effective […]
Tris recently featured a great tool for any blogger—including freelancers looking to build an authoritative profile through blogging. It’s called AideRSS, and I think it’s a great way to help freelancers stay relevant online.
That’s because AideRSS attempts to rank the posts (from a blog’s RSS feed) according to how much they engage readers. By looking […]
Over at LinkedIn, Jeffrey asks the cliche “How Important are First Impressions?” This is an example of LinkedIn’s Answers in action, and it shows why it’s a great on-site feature. Here are some highlights:
“It depends upon how much time one has to make that first impression, since, if one leaves behind a bad impression, there […]
It is perhaps every marketer’s dream to maximize word-of-mouth, for it is a very powerful way to promote an idea, service, or product. People are more receptive to what’s recommended to them, rather than marketed to them in the traditional manner. That’s why utilizing word-of-mouth effectively should also be the dream of every freelancer.
An Effective […]
You’ve made the best portfolio site ever, making sure that everything’s easy to follow and that your strengths as a freelancer are properly highlighted. Little do you realize that a potential client tried visiting your website, and experienced certain issues that changed his mind about hiring you. A portfolio website is a freelancer’s face online; […]
Does anyone find it freaky that Calvin Lee looks like well, Calvin from Calvin & Hobbes? In any case, check out his interview, which concentrates on Self-Promotion Made Easy, over at FreelanceSwitch.com. Here’s the money paragraph:
If you’re a freelancer, self-promotion is a must. How else do you expect a potential client to know about you? […]
There really is no such thing as a stupid question, because a so-called “stupid” question helped Peter Bowerman lay out the reasons why the market for freelance writing is bigger than you think.
Mr. Bowerman is a little too optimistic about businesses in general (i.e., even successful businesses don’t fully understand the value of good writing). […]
As I’ve written before, effective online persuasion goes right to the point. Few examples are better than kristenkingfreelancing.com, the website of fellow b5media business blogger Kristen King. Within a few seconds, visitors to the site already know:
What service is being offered
Why the service is important
How to purchase the service
Check out the site now!
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Aside from illustrating that they can meet a project’s requirements, a freelancer should also show a client what’s in it for them.
There are many factors a client takes into consideration when selecting a freelancer for a job. Chief among them is the answer to the question, will the freelancer help me accomplish my objectives? So […]
Showing why "Freelancing" Isn't Just an F-Word Through Shared Experiences and Useful Info.
Written by Rico Mossesgeld [email] for b5media.
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