January 26th, 2008
As usual, searching for “Vinnie Chieco” on Google will reveal the answer: he’s the responsible for giving the iPod its name:
The iPod name was offered up by Vinnie Chieco, a freelance copywriter who lives in San Francisco. Chieco was recruited by Apple to be part of a small team tasked with helping figure out how […]
By Rico -- 0 comments
January 25th, 2008
Whether it’s the Lynyrd Skynyrd original, or the haunting Deftones cover, the melody of Simple Man is uplifting, matching the inspiring advice the song has for people—and freelancers in particular. Copyright restrictions prevent me from posting all the lyrics, so I’ll concentrate on certain snippets:
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September 6th, 2007
Great ideas are a precious commodity, because if properly executed, they can make anyone’s work memorable and stand out from the crowd. Since finding them requires exploring new avenues and going beyond old habits, looking for the common factor behind all great ideas is counter-productive. It’s infinitely better to focus on the method behind their […]
By Rico -- 0 comments
August 17th, 2007
Since pearsonified.com isn’t updated everyday, I don’t check out Chris Pearson’s blog that much. But more often than not, I leave knowing more about web design and self-improvement—even if they’re two areas I’m not particularly good at. And speaking of the former, Mr. Pearson is good enough to get away with at least $1500 for […]
By Rico -- 5 comments
July 11th, 2007
Copying the greats is a good way to build the fundamentals that lead to greatness. Here’s some more great advice from Ogilvy on Advertising:
I asked one of our writers recently what was more important, doing your own thing or making the ad as good as it can be. The answer was, “Doing my own thing”. […]
By Rico -- 5 comments
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