How Aware of You of Online Trends?
Since more people are going online, does this mean that online awareness is the new must-have attribute for freelancers?
Consider this: most clients hire a freelancer to achieve an objective, and that objective is usually to communicate with a target audience. I can argue that many types of consumer markets—the very people clients want to appeal to—are very aware of what’s happening on the net. So it may follow that a good way to appeal to them is to be immersed into the online culture.
So it also follows that freelancers may have to be aware of what’s in online. That way, they will know how to best appeal to a client’s audience—and make themselves more valuable, by establishing a track record of being able to connect to the consumer.
In any case, the new video of Weezer, Pork and Beans, does a pretty good job of summarizing the most popular online videos of the last few years. In fact, I can confidently say that anyone who understands the famous videos alluded to in the music video has a pretty good grasp of what appeals to the so-called “viral” mindset.
So without further ado, see if you can name all of the viral hits honored by Weezer, and test how aware you were the last few years:
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