How to Convince Clients That You’re the Right For the Job
Aside from illustrating that they can meet a project’s requirements, a freelancer should also show a client what’s in it for them.
There are many factors a client takes into consideration when selecting a freelancer for a job. Chief among them is the answer to the question, will the freelancer help me accomplish my objectives? So convincing clients that you’re right for a project requires that you prove your proficiency at achieving said objectives.
Ironically however, taking a direct approach to this—simply telling the client that you can do the job—is less than ideal. Invariably, freelancers who attempt to prove their prowess end up leaving the impression that they’re in it for themselves. The eagerness to display proficiency may leave the prospective client with a sour taste, convinced that you are more interested in how the project will benefit you.
Freelancers shouldn’t just supply the credentials (such as references and of course, the portfolio) that prove capability. They should also make it clear how their work not only fulfills the requirements, but how it benefits the client as well.
In other words, proving your capability to meet the standards set by the client should be followed by a detailed rundown of how your work will help the client. Here’s where being concrete helps. Consider this: “I will get your message across” and “I will get your message across, making your website stand out among the millions out there”. Which one seems more appealing to clients?
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POSTED IN: Marketing Your Skills
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