Quick Idea-Generation Techniques, #3
Got a good gist of your client’s message but don’t know how to express it?
Turn the message on its head; be ironic or sarcastic
The best example of this quick idea-generation technique applied is the following radio from my country, translated into English:
Now, why would you want to join the [rock-music-challenge]? You have to submit your application by August 15! That’s so near! Then, you have to download the form at [url], what a hassle!
If you manage to get in, you have to fly to Boracay [world-famous white sand beach] for a 3-week class. Isn’t it hot there? I mean, do you really want to study under [famous local musicians]? Isn’t that a lot of pressure? I guess the pressure’s really on when everything’s paid for by the [government educationl bureaucracy]. Plus, if you win, you get P250,000 (nearly $5,000). How will you spend all that?
Then, you’ll have to sign up for record deal with Sony-BMG. Don’t they only take famous artists? Do you really want to be famous?
How to Make This Work
Obviously, for such an approach to work, your client’s message has to be so compelling and attractive that being sarcastic/ironic about it will only make it’s benefits more obvious. If the offer really isn’t that interesting, you’ll end up wasting time by actually driving away prospects.
Granted, with such a powerful offer at your disposal, expressing it should be easy-peasy. But I understand that creativity blocks can strike at any time, at any process of the process. Hopefully this tried-and-tested technique will help you attract attention and make fulfilling your client’s objectives that much easier.
In other words, whether or not you’re struggling with how to execute a project, consider this: a dose of sarcasm or irony may help your message stand out, and facilitate your project’s accomplishment on time and to spec.
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POSTED IN: Creativity Drivers
1 opinion for Quick Idea-Generation Techniques, #3
Quick Idea-Generation Techniques, #4
Jul 22, 2008 at 9:35 am
[…] strict set of requirements that are supposed to guide your creative framework. But unlike a message that’s so compelling that being ironic about it still works, some clients have a message that needs to be presented as simply as possible. This is where having […]
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