Quick Idea-Generation Techniques, #4
If you really, really can’t come up with an idea, try this:
Make having no idea into your idea
For instance, if you have nothing to write about, try writing about how to come up with ideas. If you need to design something, do so with nothing as your focal point (e.g., you could try a minimalist composition).
Granted, this approach may be less effective for clients, who have a relatively strict set of requirements that are supposed to guide your creative framework. But unlike a message that’s so compelling that being ironic about it still works, some clients have a message that needs to be presented as simply as possible. This is where having no idea works to your advantage.
How to Make This Work
There are two ways to make this quick idea-generation technique pay off for your in the long-run. One approach is to remain focused on the nothingness of your idea. Keep things as simple as possible, but make sure the details are still there. When writing an essay about having difficulty coming up with an idea for instance, you can narrate about how you spent the whole day racking your brains for an idea.
The danger with this idea is a tendency to create simplistic, rather than simple, work. The former usually leads to boring, useless output, while the latter may be minimal in presentation, but actually features a strong concept, thanks to the attention to details outlined above. In other words, when creating something about nothing, don’t forget the fundamentals relevant to your field. Writers, remain descriptive! Designers, keep that element flow relevant!
In short, by remembering how to do things correctly, nothing can turn into something, something that you can use to accomplish projects on time and to spec.
I leave you with another example of how being simple can work to your advantage. It is said that U2 limited their first songs, including their seminal hit With or Without You, to simple melodies and bass lines because, to be honest, they lacked the ability to create more “complicated” music.
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