The Case for Freelance Advertising
Here’s some great copy from a McGraw-Hill advertisement, featured on page 118 of Ogilvy on Advertising:
I don’t know who you are
I don’t know your company
I don’t know your company’s product
I don’t know what your company stands for
I don’t know your company’s customers
I don’t know your company’s record
I don’t know your company’s reputation
Now—what was it you wanted to sell me?
Just take away the second line and “company” and you’ve pretty much summed up the challenges of marketing your freelance skills.
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POSTED IN: Marketing Your Skills
2 opinions for The Case for Freelance Advertising
fruityoaty
Jul 4, 2007 at 9:55 am
Ah, how I know that so well… I’ve been a freelance contractor for over 2 years now. It’s been a challenge, but I wouldn’t go back to a 9-5 office job… if I never had to.
Rico
Jul 4, 2007 at 6:31 pm
But I’m sure the increased opportunities and better control over your schedule is worth the challenge. With great chances comes great responsibility. :)
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