The Fruits of True Commitment
Did you know that, in the advertising industry, it’s standard for a copywriter to practice the 50 boxes method? In other words, they push themselves to do 50 ideas for each assignment. Is it any wonder that copywriting can be such a time-consuming art?
Of course, coming up with 50 different ideas with deadlines looming is close to impossible. Unless you’re on a creative roll, it’s hard to get past 20, even 10. Let’s not forget that you also need time to execute the project itself. The point is, great ideas only come from such commitment, the willingness to rack your brain, the willingness to stay up late, the willingness to do everything to improve your skills. Beautiful things always take time to create. Are you really willing to devote enough time to each of your projects?
Are you truly committed to your projects, giving them your absolute best effort? If you’re focused on finishing the project as quickly as possible, just for the money, then you’re probably not passionate enough about what you do.
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POSTED IN: Living as a Freelancer, Ways to Work Faster
4 opinions for The Fruits of True Commitment
Katie Konrath
Jul 1, 2007 at 1:46 pm
That’s an interesting creative methods that I’ve never heard of before. It sounds tough, but I’m sure that the end results are good. There’s no better way to think of an amazing idea than coming up with tons of ideas and picking the most promising ones.
However, it’s probably a lot easier for those copywriters than most people would think. I’m sure that they have favorite creative methods to use that help get their brains going. 50 ideas purely by brainstorming would be painful… but it wouldn’t be so impossible using Lateral Thinking or other creative techniques.
Rico
Jul 1, 2007 at 7:58 pm
Hmmm… that’s the first time I head of “Lateral Thinking.” What is it? :)
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