Turning Introductions Into New Projects
You’ve just met someone. And you both hit it off. You also discover that they need something done—something that you can provide.
Again, we return to the concept of relevancy as the key to winning new projects. So how do you make yourself relevant to your new acquaintance?
First, use the time together to find out more about your new contact, and letting him know more about you. You’ll have a better idea of how to make yourself relevant to him. And meaningful conversations have a way of making people remember you.
Second, make sure you both exchange contact info. This is where having a business card comes in handy, since scurrying around for pen and paper can leave an unprofessional impression. This also facilitates the possibility that your new contact may suddenly realize that he needs your skills; all he has to do is look for your card. Even before you get around to approaching him.
Third, only make the pitch a few days after the initial contact. From personal experience, it’s never a good idea to propose during the first meeting. Your new contact is probably talking to you because he wants to meet new people, not to do business. Unless of course he’s in an industry gathering like a convention or expo. Relationships built on something more than just business usually prove more fruitful.
Meeting someone new can provide new perspectives, opportunities, and insights. Not to mention new business.
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POSTED IN: Great Advice, Living as a Freelancer, Marketing Your Skills
2 opinions for Turning Introductions Into New Projects
Lori
Apr 9, 2007 at 6:08 am
Hear hear! It’s all about the client’s work. Relevance is exactly how I would put it! We aren’t here to stroke egos - either a client’s or our own. We’re here to bring value to our clients’ projects. Great post!
Alex
Apr 25, 2007 at 5:18 am
Thank You
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