Want to Attract More Clients? Think Like Them
It’s a proven fact: if you want to get anyone’s attention, you’ll have to think like them.
Specifically, you must be aware of what they’re looking for. Then work to meet them halfway. Here are three areas that, from my experience, are very important to potential clients:
Money. Even clients with money gardens in their backyard won’t spend too much. They know that the best way to maximize their hard-earned and/or limited funds is to spend as little as possible. Are your services competitively priced? Take note that you still have the right to earn money from a project!
Time. Clients are usually on a busy schedule. So they want the project to be finished as soon as reasonably possible. Do you practice reasonable yet prompt turnaround times?
Proficiency. Potential outsourcers need to know that you can do what they want. Are you capable of fulfilling the client’s objectives? Is it obvious that you can? Maybe you need to build a better portfolio.
In short, attracting clients is a matter of providing a compelling value proposition for them. Work to make them see that the time and money they’ll spend on you will be worth it. They’ll have no choice but to listen and eventually say yes.
Surely there are more ways to think like a client to make yourself more attractive. What could they be?
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POSTED IN: Marketing Your Skills
5 opinions for Want to Attract More Clients? Think Like Them
Ellen
Jun 28, 2007 at 4:46 pm
I hope you aren’t looking for clients who use good grammar. In that case thinking like “them” (think) would lose the job.
Rico
Jun 28, 2007 at 6:29 pm
I’m sorry, I don’t understand what your point is.
Are You Committed to Regular Marketing?
Jun 28, 2007 at 8:11 pm
[…] marketing, or the wrong kind of marketing. In case it isn’t obvious yet, as a freelancer, attracting clients and winning contracts is a matter of constant marketing. How will people discover your skills and […]
Matt Keegan
Jun 29, 2007 at 12:40 pm
Thinking as they do is one thing, but thinking beyond how they think is better. What I mean is this: You have to present a winning formula for their project, one that they haven’t thought of. I prefer to elevate the expectations of my clients by producing for them rock solid, can’t miss solutions.
Rico
Jul 1, 2007 at 2:38 am
That’s a very good point Matt! :) It’s also a great way to ensure repeat business, because the client can count on you for quality output.
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